Emily Bronte and D.H Lawrences Exploration of Social Class

Social class plays a very significant part in my core text, ‘Wuthering Heights’ and also my partner text , ‘Sons and Lovers’ because it helps the reader determine a sense of character and plays a massive part in the reader finding the true depth of a character. Social class in both novels is determined by location and the origin of the characters, as in ‘Wuthering Heights’ we see that Heathcliff is considered as abnormal and known as having a lower social class because of the uncertainty of his origin. Also in ‘Sons and Lovers’ we see the battle and life between a refined woman of middle class aspirations to a low class hard working miner and their son who discovers a ne conflict of loyalties after many years of taking after his mother.†¦show more content†¦Social class is very important to the characters in Wuthering Heights because we as readers are shown this when Catherine chooses not to marry Heathcliff because it woul d result in her becoming lower in the social scales which she is ashamed of, so she chooses to marry Edgar Linton, even though she understands that her and Heathcliff are kindred spirits and her love for him is equal as his own is for her and that in her heart she will always be the same, despite her aspirations for better social status, which come as a result of the limits put on her gender in the Victorian era. So in order for her to achieve her dreams to become socially higher and successful, she decides that she has no choice but to sacrifice her relationship with Heathcliff and marry Edgar, because of what he can offer and not who he is. ‘It would degrade me to marry Heathcliff.’ This decision in the novel shows just how important social class was to people in the Victorian era and the difficulties they had to achieve their dreams of being higher and successful in terms of social class. In contrast to ‘Wuthering Heights’ we see the complete opposite in ‘Sons and Lovers’ because we see how Gertrude chooses love over status. ‘She thought him rather wonderful, never having met anyone like him’ In the novel we see that Gertrude marries Walter which results in lowering herself on the

Catcher in the Rye, All Quiet on the Western Front, A...

The Search for Identity in Catcher in the Rye, All Quiet on the Western Front, A Separate Peace, Great Expectations, and Romeo and Juliet Adolescence is a time when everything weve ever known is being changed. Relationships, friends, thoughts, and other things that shape who we are become more awkward and confusing and are changed from what they have been in the past. Consequently, we will change also because all these things shape who we are. During a period of such change, its hard to know who we really are. Adolescence is the time when we find out who we truly are, but not until we know who we arent. Adolescents use common words, actions, and rivalries to try to define their unique personalities, goals, and ideas. They label†¦show more content†¦It may seem as though he has no direction in life (Salinger 59), but the direction he is taking is simply a confusing and ever-changing one that all adolescents must take. This is a journey you have to walk, no matter how far or how high up (Salinger 88) and although it looks as though Holden is walking aimlessly back and forth between personalities, he is walking b ack and forth between them trying to find the one that describes him as perfectly as possible. This idea of labeling is especially evident in war, where soldiers carry a literal declaration of who they are with them everywhere in the color of their uniform and flag. Paul, of All Quiet on the Western Front, enlists in the war because he thinks that it will give him a purpose and a clear definition of himself that he and everyone else can understand. Being adolescents, he and his classmates and then war comrades have lives that had as yet taken no root (Remarque 20), and the war seems like a worthwhile place to plant themselves. The problem with this decision is that the soil war grows out of is thin, rocky, and uncertain. Coming right from high school and their parents supervision, they dont know how to grow straight without a guide, nor do they have a background which is so strong that the war cannot obliterate it (Remarque 20) like the older men. Caught with one leg stepping over the great chasm that lies between

Branding Essay Free Essays

BRANDING ESSAY Subject: The brand as an aspirational and cultural agent 14/03/2013 According to Philip J. Kotler â€Å"a brand is a name, term, sign symbol or design, or a combination of them to identify the goods or services of one seller or a group of sellers and to identify them from the competitors†. This definition expresses the brand as the sum of the representations that we have, however, the brand is also a cultural agent. We will write a custom essay sample on Branding Essay or any similar topic only for you Order Now To remain permanently in the mind of the consumer brands must build a recognizable brand and offer their cultural role models to their customers. Thus it is necessary to include this cultural aspect to the marketing strategy of the brand. After explaining how this cultural and aspirational aspect is characterized in the minds of consumers and brands, it will be interesting to know its origins and consequences, finally understand why and how a brand builds a culture and a strong identity. The success of a brand depends not only on the functional value it offers to consumers, its reputation and good health depends heavily on the emotional value it adds through its products. And the brands gain momentum in today’s culture, they seek to become mirrors of our personalities and that is why it is indispensable to build a distinctive brand image. The brand positioning is to place an image in the mind of the consumer. The success of the brand in the consumer’s opinion is fundamentally dependent on its desire to appropriate the brand and express it as a part of his personality. This cultural dimension of the brand had been discussed by Jean-Noel Kapferer (French expert of brands) in his book â€Å"Les marques, capital de l’entreprise† in 1990. He expresses the cultural facet of the brand as a key element of brand identity. In the same vein he argues that brands around the products and services sold, build aspirational universe in order to stand out and sell their products. This universe consists of all intangible assets acting as symbols, references, lifestyles, emotions etc. †¦ feature of the brand. This set forms a specific imaginary that illustrates the values and the brand positioning to form a unique cultural heritage (Jean-Noel Kapferer et Vincent Bastien, Luxe Oblige, 2008) This heritage must be expressed and transmitted to the consumer to feel the desire to join and share. Even if this has a great value in brand equity, it is not enough to form a brand culture. The cornerstone of its creation is a major concept; which is distinct to the brand and based on an innovative aspect (e. g. Nike and culture transcendence). In this case there is a set of communication shared by a class of consumers relaying the brand culture. This research of brand culture is becoming more and more important, especially because consumers search meaning in their consumption and they need to be involved in this consumer society that is constantly evolving. Similarly, the development of the media and especially the internet makes it fertile ground for the development of this cultural facet. We are part of a brands cultural bath influencing us in all our acts of consumption. The brand is a center of social identification of the individual, our consumption reflects our identity. Especially for brands that operate as social signs (car brands, clothing, food, telephone, etc. †¦ ). And brands have become cultural facts, when we consume we do not consume only the product but also the brand. Every act of consumption is symbolic and cultural; there is no longer a pure commercial consumption. The brand becomes a symbol, a materiel embodiment of the myth. So as customers drink, drive or wear the product, they experience a bit of the myth. † (Douglas B. How Brands Become Holt in Icons, The Principles of Cultural Branding, 2004). He explains this behavior like this: â€Å"Customers use iconic brands as symbolic salves. They grab hold of the myth as they use the product as a means to lessen their identity burdens†. It means that the brand through its culture must convey specific models to achieve the desires and soothe the anxieties of consumers. The purpose of brands is to create moments of recognition that put images, sounds, feelings, on the deep desires of customers. Holt adds that a strong brand identity and a clearly identifiable culture have a positive effect on the brand and business: â€Å"When a brand delivers a powerful myth that customers find useful in cementing their identities, this identity value casts a halo on other aspects of the brand. Great myths enhance the brand’s quality reputation, distinctive benefits, and status value. † This halo effect shows brands cannot underestimate their cultural influence. The essential idea in this concept of culture is that it is an integral part of the brand, but she is not defined consistently. It is universal and timeless at the same time it must keep its customers at every change of generation. The success of a brand lies in its ability to adapt to a given society, to know how to react when tensions and desires of consumers mutate. Or that Accordance must match the brand identity. Success comes once the brand has articulated the brand identity with market expectations through the establishment of a strong brand culture. For example Nike in its infancy based its marketing strategy on its philosophy of self-transcendence, a value in accordance with an aspiration of American society in the post-prosperity when the logic of the American dream seemed to have lost its splendor. The socio-economic changes constantly and attitudes of societies are transformed. Thus it is essential that brand can find what, in its identity, can meet the expectations of customers in the generational change. The consumer’s desire is not focused on a specific good or service, this desire is by cluster (Gilles Deleuze, French philosopher, Anti-Oedipus, 1977). This means that when the customer is considering purchasing, the choice is not just the object itself but to all cultural, symbolic or historic associations attached to them. For example when I want this dress that is behind the showcase, I do not just want this dress, but the shoes that go with the silhouette, the style, the man, the romantic dinner and almost the lifestyle that goes with this dress. And brands need to rethink their communication model to know the consumer interest in all that associations of the product. They can no longer base their identity on customer insights; it must do so on a strong culture. The brand identity is not an element to be overlooked in a marketing strategy because the cultural and aspirational aspect it reveals is becoming increasingly important in the consumer’s decision. Brands must know how to create interest and special recognition in his mind through communicating their values and their major concept. The customers’ expectations continually evolving, that is why it is important for brands to adapt through the establishment of a strong and sustainable brand culture. I hope you understand that as an Erasmus student I used for my research French theories to support my arguments. Well I apologize for any mistakes in English that I could commit. ) Bibliography * Jean-Noel Kapferer, Les marques, capital de l’entreprise (1990) * Jean-Noel Kapferer et Vincent Bastien, Luxe Oblige, Paris, Eyrolles (2008) * Douglas B. Holt, How Brands Become Icons, The Principles Of Cultural Branding, Harvard Business School Press (2004) * Gilles Deleuze et Felix Guattari, Anti- OEdipe, Editions de Minuit, 1977. How to cite Branding Essay, Essays

Politics And Religion Essay Example For Students

Politics And Religion Essay (This is about the Protestant Reformation, i believed that ithas always existed strictly as a political event) Politics and ReligionPolitical and social struggles causes many religious uprising. Even thoughReligious Reformations are major breakthroughs in the Catholic Church, itspremises remained strictly as a political event. Protestantism was a techniqueused by noble princes as well as emperors to break away from the control of theCatholic Church and also a reason to gain dominancy over other nations. However,the foremost reason that Reformations remains primarily as a political event isbecause it served as a reason for conflict between church and state. The firstreason that the Reformation was a political event was the alliance betweenreligious group and the state. Protestant groups, especially Lutherans andCalvinists, sided with national authorities to create international politicalupheaval. One mentionable historical event was the Hapsburg-Valois War. To gaincontrol of Italy and the Burgundian realms, Francis I of France, being aCatholic, did not hesitate to form an alliance with the Protestants in hisobjective to crush Charles V, Holy Roman Emperor, the fall heir of theBurgundian territories. On the other hand, the Protestant card was also playedby Charles when he repressed Francis with the help of the Henry VIII, head ofthe Church of England. Thus, this showed that Protestants during the Reformationwas created ideally to and was manipulated by strong political powers in theirconquest to gain dominancy over other states. Another reason for thegovernmental event was its usage by the noble princes to gain political freedomfor their states by breaking away from the control of the supreme governer. Whatwas a religious struggles between the Protestants and the Church became amovement towards a politically freed state. One example would be the internalconflict between Charles V and his German princes and their states. During thedisorder of the Reformation, princes were emboldened to seek autonomy for theirstates, thus, creating a civil war between them and the Emperor. The Peace ofAusburg was signed by Charles by which gave the princes the right to determinedthe core religion in his territories. However, the political side to it was thePeace of Westphalia, a reinstatement of the Asburgs. Signed some years later bythe empire, the Peace of Westphalia gave the princes the right to supremeauthority over their territories. This showed that in the essence of mostreligious struggles, the main objective is to gain political advantage amongother dominant powers. But the foremost cause that led to the belief that theProtestant Reformation was a political event was the private issues between theking and the pope. Supremacy of state, judicial authoratives, and noble maritalproblems were raised to the level of national predicament. These issues werepresented with the conflict between Henry VIII and the Church. During Henrysreign, many of his marriages went down the drain because he was cursed without ahealthy, male heir to the English thrown. But years later, having fallen in lovewith Anne Boleyn, a noble woman who promised him a son, Henry tried to get hismarriage to Catherine of Aragon annulled. But when the Church rejected hisorder, Henry broke away and formed The Church of England. In his documents. TheAct of Restraint of Appeal and the Supremacy Act, Henry declared himself thesupreme ruler and judicial authority of England and noted that there areabsolutely no political interference from the Church allowed. This showed thatthe biggest contribution to the Protestant Reformation are the selfish desiresof kings and the Church. .u37ea63a413c7dfbd81f04b7162ebb314 , .u37ea63a413c7dfbd81f04b7162ebb314 .postImageUrl , .u37ea63a413c7dfbd81f04b7162ebb314 .centered-text-area { min-height: 80px; position: relative; } .u37ea63a413c7dfbd81f04b7162ebb314 , .u37ea63a413c7dfbd81f04b7162ebb314:hover , .u37ea63a413c7dfbd81f04b7162ebb314:visited , .u37ea63a413c7dfbd81f04b7162ebb314:active { border:0!important; } .u37ea63a413c7dfbd81f04b7162ebb314 .clearfix:after { content: ""; display: table; clear: both; } .u37ea63a413c7dfbd81f04b7162ebb314 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u37ea63a413c7dfbd81f04b7162ebb314:active , .u37ea63a413c7dfbd81f04b7162ebb314:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u37ea63a413c7dfbd81f04b7162ebb314 .centered-text-area { width: 100%; position: relative ; } .u37ea63a413c7dfbd81f04b7162ebb314 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u37ea63a413c7dfbd81f04b7162ebb314 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u37ea63a413c7dfbd81f04b7162ebb314 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u37ea63a413c7dfbd81f04b7162ebb314:hover .ctaButton { background-color: #34495E!important; } .u37ea63a413c7dfbd81f04b7162ebb314 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u37ea63a413c7dfbd81f04b7162ebb314 .u37ea63a413c7dfbd81f04b7162ebb314-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u37ea63a413c7dfbd81f04b7162ebb314:after { content: ""; display: block; clear: both; } READ: Santiago Essay Behind most religious disorder, the roots of conflictwas always political struggles between church and state. These ideas wereexpressed by many rulers who were tangled in the web of international religiousstruggles. Charles V, the Holy Roman Emperor, Henry VIII of England, GermanProtestant princes, rulers of all background manipulated Protestant Reformationsand had used it to their own advantage such as to gain political powers andtheir other personal needs. Thus, the roots of existence of most ProtestantReformation has always been, a political event.European History